Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and run ads on Google's search engine results pages (SERPs), websites within the Google Display Network, YouTube, and other Google-affiliated platforms. Here's a brief overview:
1. Ad Creation: Advertisers can create text, display, video, and app install ads tailored to their target audience and marketing goals.
2. Keyword Targeting: Ads are triggered by specific keywords entered by users in Google's search engine, ensuring that ads are displayed to users actively searching for relevant products or services.
3. Ad Auction: Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and compete in an auction to have their ads displayed. Ad placement is determined by factors like bid amount, ad quality, and ad relevance.
4. Budget Control: Advertisers can set daily budgets and maximum bids to control their advertising costs and ensure they don't exceed their allocated budget.
5. Performance Tracking: Google Ads provides comprehensive analytics and reporting tools to track the performance of ad campaigns, including clicks, impressions, conversions, and return on investment (ROI).
6. Targeting Options: Advertisers can target ads based on various criteria, including demographics, location, device type, interests, and browsing behavior.
7. Ad Extensions: Google Ads offers various ad extensions, such as sitelinks, call extensions, and location extensions, to enhance ad visibility and provide additional information to users.
8. Remarketing: Advertisers can retarget users who have previously interacted with their website or ads, increasing the likelihood of conversions.
Overall, Google Ads provides businesses with a powerful platform to reach their target audience, drive traffic to their website, and achieve their advertising objectives through targeted, measurable, and cost-effective advertising campaigns.
